Much like the 2005 reel in purpose. The design for this came about from discussions with Dendy about an oldy worldy and traditional feel, with the idea of something strong like forged steel. The font, the hot sheet metal finish, and the mechanical moves captured the industrial era of the time well. The spot light effect gave it a good inspection type of feel, keeping with it the pointed light trait related to exposure and projection. But of course the text needed a link to the brand hence the black and white.
Client: Dendy Cinemas.
Production Company: Zealot Productions.
Producer: Simon Greet.
Designer: Paul Bekarian.